PROJECT

CHALLENGE

Abl

Develop a unique, youthful and engaging brand identity for a software company specializing in educational solutions for universities.

Solution

SOLUTION

Abl puts teachers and students on the path to success. This brand identity uses a playful monoweight script wordmark and system of geometric, yet fluid lines to tell a specific story around who this organization is and what they're set to accomplish. A bright and energetic palette compliments this brand message with youthfulness and positivity.