PROJECT

CHALLENGE

Abl

Develop a unique, youthful and engaging brand identity for a software company specializing in educational solutions for universities.

Solution

SOLUTION

Vibrant greens, deep blues and simple illustrations make this direction look and feel very much like a tech company. The vector character style is clean and friendly, with small vignettes that help to guide the user through the interface. Pairing soft serif fonts and sleek san serifs helps to tell the story of an optimistic future.