PROJECT

CHALLENGE

Howard University

Develop a new mascot and brand system for the Howard University athletic department. The new look must embody the passion and strength of the Bison.

Solution

SOLUTION

With a subtle nod to the old Bison mascot logo, this direction builds on the past and creates an engaging and stylish brand to march proudly into the future. By leaning into the blues and grays of the palette, this look and feel takes a weathered and gritty approach, offering a more authentic and true representation of the athletes who bear its brand.