PROJECT

CHALLENGE

Howard University

Develop a new mascot and brand system for the Howard University athletic department. The new look must embody the passion and strength of the Bison.

Solution

SOLUTION

The new design for Howard University's athletic department required not only an understanding of design elements for the future, but also remain steeped in its lush history. By pulling elements derived from traditional African tribal patterns together and blending them with the school's branded color palette, the new look and feel combined a proud history with a bright and energetic future.