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PROJECT

CHALLENGE

Plastic Reboot

Create a new brand identity for a global initiative sponsored by such environmental organizations as the World Wildlife Fund, UNIDO and the Global Environment Facility.

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Solution

SOLUTION

Rethinking how we consume plastic requires a restart of our collective thinking. This direction takes that idea and builds on this reboot concept with iconography and bright, futuristic colors. Easy to understand messaging and a clear, decluttered design aesthetic bring a feeling of resolution to a problem that faces all of us.

PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
PLASTIC REBOOT
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