PROJECT

CHALLENGE

SageWater

Develop an engaging brand for a commercial utilities infrastructure company with major projects in both mainland United States and the Hawaiian Islands.

Solution

SOLUTION

It's hard to disassociate blue with water, when water is in the name. This direction leans into that monochromatic aqua blue motif as a driving principle. Photography, large fields of negative space and patterns all utilize a cool tone to give the brand look and feel a coherent and simple feel, without sacrificing its ability to engage the viewer.