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PROJECT

CHALLENGE

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Develop a unique, youthful and engaging brand identity for a software company specializing in educational solutions for universities.

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Solution

SOLUTION

This solution is all about color and typography. Simple, energetic and direct, this brand language is approachable, fun and easy to digest. The primary messaging statements take center stage against neon yellows and pinks, coordinated to ground itself in a deep foundational blue. The mark is unique and proprietary, yet attainable and matter-of-fact.

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