PROJECT

CHALLENGE

Sharetec

Create a dynamic and engaging brand identity for a web-based core software platform for credit unions. Overall look and feel should feel future-focused with an obvious digital and technology tone.

Solution

SOLUTION

Sleek, forward-facing design signals help to drive this modern-looking brand design. A stylized "S" logo mark distills the idea of motion into simple, lightning-bolt form, echoing the efficiency and immediacy of the product. A gentle color gradient gives warmth and humanity to the design language.