PROJECT

CHALLENGE

STR

Create a dynamic and engaging brand identity for an SaaS software platform that deals in the defense tech space. Overall look and feel should feel future-focused with an obvious militaristic tone.

Solution

SOLUTION

A simple, clean and pragmatic approach gives way to subtle complexity. Much like the platform itself, the design system emphasizes usability and a straight-forward, modern aesthetics. Neutral tones reflect the target audience's field dress uniforms, while simultaneously offering a proprietary sophistication.