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PROJECT

CHALLENGE

Z Smith Reynolds
Foundation

Create a brand look and feel for a North Carolina-based non-profit focused on the betterment of the state and its people.

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Solution

SOLUTION

With a bright palette, a unique mix of modern aesthetics and foundational type elements, as well as authentically true photography, the approach to ZSR is based on the diversity of the North Carolina people. Optimism and hope shine through in this elegant style scape. 

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