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PHILOSOPHY

I'm not an artist.
I'm a problem solver.

I don't believe that design is about expressing myself or having my own personal voice heard. It's about finding the most efficient and effective solution to a communication challenge. Through attentive collaboration in conjunction with deliberate and thoughtful execution, I build holistic and authentic brand systems that adhere to the unique complexities of each client.

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APPROACH

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A Creative Mercenary

For nearly a decade, I've distinguished myself from the average freelancer by adopting a "hired gun" strategy towards project-based partnerships. I've seamlessly integrated with numerous creative teams, taking on various roles and offering my skills and expertise on an as-needed basis. When a project or presentation needs a little extra firepower, I step in not as my own company, rather as an extension of the organization that I'm working with. I will adhere to all existing processes and communication channels, as well as take on the responsibilities of a full-time employee. At the completion of each engagement, I will then roll off of the project, allowing that agency to maintain minimal overhead costs for internal resources. 

 

Proven successful, I’ve continued to help numerous design departments, in multiple cities, extend their creative capabilities.

 

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From designer to creative director, I have the experience and hands-on know-how required to step into any challenge. I serve as a thought leader in brand development, conceptual implementation, as well as the formulation of strategic communications and conceptual ideation.

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I see the brand design process from sketch to roll-out, either collaborating closely with project management, copywriting, strategy and technology teams, or working on my own in coordination with an account lead. 

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