PHILOSOPHY
I'm not an artist.
I'm a problem solver.
I don't believe that design is about expressing myself or having my own personal voice heard. It's about finding the most efficient and effective solution to a communication challenge. Through attentive collaboration in conjunction with deliberate and thoughtful execution, I build holistic and authentic brand systems that adhere to the unique complexities of each client.
APPROACH
A Creative Mercenary
For nearly a decade, I've distinguished myself from the average freelancer by adopting a "hired gun" strategy towards project-based partnerships. I've seamlessly integrated with numerous creative teams, taking on various roles and offering my skills and expertise on an as-needed basis. When a project or presentation needs a little extra firepower, I step in not as my own company, rather as an extension of the organization that I'm working with. I will adhere to all existing processes and communication channels, as well as take on the responsibilities of a full-time employee. At the completion of each engagement, I will then roll off of the project, allowing that agency to maintain minimal overhead costs for internal resources.
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From designer to creative director, I have the experience and hands-on know-how required to step into any challenge. I serve as a thought leader in brand development, conceptual implementation, as well as the formulation of strategic communications and conceptual ideation.
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I see the brand design process from sketch to roll-out, either collaborating closely with project management, copywriting, strategy and technology teams, or working on my own in coordination with an account lead.
PORTFOLIO
