PROJECT

CHALLENGE

Kenz'up

Create a new look and feel for a Moroccan-based fin-tech platform that offers rewards to users for specific purchases.

Solution

SOLUTION

With a nod to Moroccan-specific cultural references, this brand takes the former Kenz'up platform

from start-up to a well-established financial technology service. Deep reds call to mind the traditional fez hat worn by men of the region, as well as a wide variety of beige tones reflect the landscape of North Africa.