PROJECT

CHALLENGE

Plastic Reboot

Create a new brand identity for a global initiative sponsored by such environmental organizations as the World Wildlife Fund, UNIDO and the Global Environment Facility.

Solution

SOLUTION

This direction focuses on vector illustration to help develop a look and feel that is clean, bright and energetic, as well as easy to create storytelling devices for future use. Much of the design hones in on organic textures that have been stylized down to their essence in order to create recognizable and proprietary design patterns.