PROJECT

CHALLENGE

Strada

Create a new and dynamic brand language that elevates a long-running organization in the education space from its current look and feel.

Solution

SOLUTION

With balanced warm and cool colors within the palette, this direction utilizes simple vector illustration to showcase the diverse range of students and Foundation partners that are integral to the success of the organization. This balance continues into the tone of the overall design language by maintaining an approachable feel with a clean, polished and professional visual presence.